I am a creative hands-on professional, with expertise in producing a variety of audiovisual projects. A U.S. citizen raised in Argentina, I combine Argentine resourcefulness and adaptability with New York’s fearlessness and grit.
I've worked in various TV, film and advertising production sets in Argentina. I later moved to LA for a position in a film distribution company; The Orchard (Sony Entertainment formerly owned). I was in charge of selling and promoting all movie titles during their digital window, working closely with the marketing team to create key assets and organize premieres. I later ventured into the digital media side, starting at WPP's MediaCom, managing integral, cross-channel advertising campaigns for PlayStation, and then working as a Consultant for Fullscreen, helping them drive the 13 YouTube channels in the Telemundo account.
Over the past few years, I’ve balanced my participation in the corporate digital marketing world with my true passion for creating and producing. As a freelancer, I’ve collaborated with fashion brands such as Eight Dreams and Satorisan, developing their digital strategies and managing the production of their Campaign photoshoots.
My academic and professional experiences have taught me how to operate in the corporate world, but my strongest trait is my ability to connect. Coming from a multicultural background, and having lived in several cities, I know my true passion is helping to tell stories that transcend borders.